This store requires javascript to be enabled for some features to work correctly.

  • ONLINE FORMULATION PROGRAM

    SAVE with code: FORMULATE10

  • $10 OFF TUTORIALS

On The Blog

Formulation - Color Theory - Hair Techniques
How to Step into a Growth Mindset as a Hairstylist

How to Step into a Growth Mindset as a Hairstylist

How to Step into a Growth Mindset as a Hairstylist   Patterns can quickly become daily practices. When we look at a stylist who wants to grow in their career and perhaps adjust their clientele, there is often a significant fear of changing these patterns. The mind instinctively seeks to keep you ...
How to simplify your color application

How to simplify your color application

HOW TO SIMPLIFY YOUR COLOR APPLICATION  Let’s be real, we are headed into the busiest season of all and your schedule is packed. There are ways to create really impactful color without taking 4+ hours.  The trends have become really intense. Beautiful, but intense. Long gone are the days with a...
HOW TO CREATE A MOODY BRUNETTE ON PRE-LIGHTENED HAIR

HOW TO CREATE A MOODY BRUNETTE ON PRE-LIGHTENED HAIR

HOW TO CREATE A MOODY BRUNETTE ON PRE-LIGHTENED HAIR  One of the most common issues with bringing brunettes closer to their natural is the chance of a bland color. It is super easy to make this look flat and also cause shock to your client. Most clients who have seen brightness around their face...
WHAT IS DEVELOPER ?

WHAT IS DEVELOPER ?

WHAT IS DEVELOPER?  We use it every day mixed with our color and lightener , but what does developer actually do?  Essentially, developer is the power to get you where you’re going. It is not what creates “lift” necessarily. It is also not what decides how many levels you actually lift through....
ADDING DEPTH TO OVER LIGHTENED HAIR

ADDING DEPTH TO OVER LIGHTENED HAIR

Adding Depth to Over Lightened Hair Maintaining natural depth is always the preferred method to pop brightness, but sometimes that’s not possible. Hair can easily be over lightened, either by another stylist, the sun, or after multiple lightening sessions where the lighter is overlapped. Some cl...
Why Formulation Is the Biggest Way to Elevate Your Services

Why Formulation Is the Biggest Way to Elevate Your Services

Why Formulation Is the Biggest Way to Elevate Your Services: The statistics don’t lie. Most clients try a stylist only twice and if they aren’t happy, they leave. That means you have a very short amount of time to make an impact on someone.  Your job is more than just your technique. You see, p...