This store requires javascript to be enabled for some features to work correctly.

  • Extra 10% off your entire purchase!

    code: FORMULATE10

  • Extra 10% off your entire purchase!

    code: FORMULATE10

On The Blog

Formulation - Color Theory - Hair Techniques
How Hydrogen Peroxide Influences Lift, Pigment, and Reflection

How Hydrogen Peroxide Influences Lift, Pigment, and Reflection

Understanding the relationship between alkalinity, oxidation, and pigment can change the way you formulate. Most stylists understand the basic rules of developer. We learn when to use 10 volume, why 20 volume is commonly used for gray coverage, and why higher-volume developers are associated with...
Building Strong Formulations: Why Color Theory Matters

Building Strong Formulations: Why Color Theory Matters

If you’re a stylist, understanding at least the basics of color theory isn’t optional, it’s essential. Why? Because color theory is the science behind every single formula you create. Whether you’re lightening, depositing, toning, glossing, or correcting, your results depend on it. Without color ...
Let It Glow: Your Winter Blonde-Brightening Blueprint

Let It Glow: Your Winter Blonde-Brightening Blueprint

For the stylists who want their blondes glowing, not “eh” all winter long. ❄️ ’Tis the Season for Bright, Healthy Blondes Have you ever finished a blonde and thought… “Hmm. Not quite what I envisioned.”Maybe the ends looked a little dull, muddy, or even had that dreaded hint of green. Guess what...
The Warm Tone Myth: What Clients Really Mean

The Warm Tone Myth: What Clients Really Mean

How many times have you had someone sit in your chair and say, “I don’t want anything warm”? It’s a common request and totally understandable. But here’s the thing: that phrase doesn’t always mean what it sounds like. Let’s be real, trusting someone with your hair takes a lot. Hair is personal. I...